We built Sigfyn because we needed it ourselves.
Two co-founders with the same problem everyone else has: managing a household's money in India is a part-time job you didn't sign up for. The advice you can trust is expensive; the advice that's free is rarely worth taking. So we built the thing we wished existed.
Founded 2021BengaluruSEBI-registered Investment AdviserAMFI-registered
Why we built Sigfyn.
Between us we'd spent two decades building the wealth platforms HNI clients used inside global banks - at UBS, Credit Suisse, Neuberger Berman, Bloomberg, and Morgan Stanley. We knew how the toolkit worked. We also knew, every time we tried to keep our own household's finances running well, that we couldn't replicate it for ourselves. The problem wasn't lack of access to advice. It was that good advice doesn't scale and bad advice is everywhere.
“Good advice doesn't scale. Bad advice is everywhere.”
A SEBI-registered advisor who actually knows your family costs roughly 2L a year, minimum, and there aren't enough of them. A relationship manager at a bank is paid to sell products. A fintech app shows what you have, not what to do next. The household-level view - the one that asks “are we, collectively, on track?” - has mostly been the user's job.
We thought AI could change that. Not to replace advisors - to make their best work available to everyone, every day. The AI watches. The advisor reviews. The user decides. That's Sigfyn.
- Sabya & Neelam
Three capabilities, one team.
Daily wealth management at this price point needs three capabilities, sitting together.
Wealth-platform engineering at institutional scale.
The infrastructure global banks built for their HNI clients - daily portfolio analytics, advisor decision support, client reporting - at UBS, Credit Suisse, Neuberger Berman, Bloomberg, and Morgan Stanley. Sigfyn's founders led product and platform engineering on those systems for two decades before building this one.
Indian wealth-advisory practice.
500Cr+ AUM advisory experience, direct-fund advisory, and fee-only financial planning. The planning team comes from a deep bench of Indian wealth firms with SEBI-recognised credentials across the licences that matter.
Modern software engineering.
Cloud-native systems, AWS/Azure infrastructure, full-stack development, UI/UX. Engineering rigour of a consumer tech company, applied to wealth advisory.
Twelve people, founders included. AI-first is the structural reason a team this small can run daily wealth management for everyone else.
Founded by Sabyasachi Bose & Neelam Bhatnagar